Grand Hirafu · 19 Dec
Ski & snowboard coach · Creator · Singapore ↔ Japan
Andrew Boey
I coach people to ski and ride. Then I show them where to go.
Founder of Shiroyuki Performance Institute. In Japan all winter, coaching camps and filming on the mountain every day.
CASI Snowboard L2 · L3 in progress3,000+ coaching hoursIaido 2nd Dan · Musō Jikiden Eishin-ryūEnglish · Mandarin
1.16M viewsNiseko night reel · with paid boosts
324KInstagram views in the last 30 days
7,697Instagram followers, +30% in 90 days
10.6%Organic engagement on the Niseko reel
86%Audience in Indonesia, Singapore and Malaysia
Past partners
Hosted in Hokkaido, December 2025
Niseko Grand Hirafu invited me to show what was new for the season. New Chitose Airport joined for the trip home. Five reels, posted during the trip.
Niseko Grand HirafuNew Chitose Airport
Grand Hirafu · 19 Dec
Grand Hirafu · 21 DecExplore Alpen Node
Grand Hirafu · 24 DecInside Alpen Node
Grand Hirafu · 24 DecNew King Lift 3
Chitose Airport · 27 DecHokkaido Ramen Dojo
New this winter · Snow Samurai series
Nito Ryu
The night rider from Niseko comes back with two light blades, inspired by Musashi’s two-sword school. One blade last winter. Two this winter. It follows my own level-up year as I train for CASI Level 3.
The sword work is real: I hold Iaido 2nd Dan in Musō Jikiden Eishin-ryū, a 450-year-old Japanese sword school.
Filmed under the floodlights in Japan, 2026/27. Open to one destination partner as the hero piece.
Chapter 1 · Niseko · 1.16M viewsChapter 2 · Nito Ryu · this winter
Best work
Reels that people watch and save
Resort guide · ShenzhenTrain year-round in Shenzhen
10.9K views120 shares
Coaching storyShe finally understood “the ankle”
7.9K viewsInstagram + TikTok
Technique · MadaraoJapanese carve
7.0K viewsInstagram + TikTok
Ski · ShenzhenSki speed run
4.5K viewsInstagram + TikTok
Audience · Instagram
Southeast Asian travellers with a ski trip in mind
Most of my followers are adults who are learning, booking lessons or planning their next trip to Japan.
Top countries
Age
Why work with me
A real coach, on the mountain all season
Trust
Coach first, creator second
Certified, with 3,000+ hours of teaching. People believe a coach’s advice on where to ski.
Easy to host
Already in Japan
I am in Japan from December to March. No international flights needed, and dates are flexible.
Production
I film and edit myself
Ski and snowboard content, day and night. For hero pieces I work with a professional videographer.
Shiroyuki Performance Institute · Train. Adapt. Refine. Perform.
Not a ski school. A pathway that ends in Japan.
I am building a long-term training path, like a swim or gymnastics club. Riders keep improving between trips, and the path leads to Japan every winter. Our own app tracks every rider’s progress.
Foundation
Indoor lessons in Singapore
First snow
Camp in Shenzhen
Refine
Back indoors to fix technique
Perform
Japan camp, every season
Let’s work together
Ready for a winter shoot in Japan
Ask for analytics screenshots or a custom proposal any time.
- andrew.boey@gmail.com
- @andrewboeyworld
- YouTube · Web
- @SnowboardwithAndrew · snowboardwithandrew.com