1994
First snowboard experience and the beginning of a long personal connection with the sport.
THE BACKSTORY
FROM FIRST TURNS
TO SYSTEM BUILDER.
A long-term journey shaped by curiosity: how people learn movement, how indoor training transfers to snow and how coaching can create independence.
SELECTED MILESTONES
THE EARLY
SNOWBOARD YEARS.
Andrew’s relationship with snowboarding began in the 1990s, including early experience on alpine hard-boot equipment. The fascination was not only with the sport, but with how movement, equipment and terrain interact.
2015–2017
Head Coach at Urban Ski, developing intensive experience on the revolving indoor slope.
2016 ONWARDS
Instructor education, mountain coaching, camps and an expanding network of coach educators.
TODAY
A connected ski and snowboard development system spanning Singapore, Shenzhen and Japan.
THE CURRICULUM LAB
WHY THE INDOOR SLOPE
CHANGED THE COACHING.
The revolving slope made it possible to observe far more movement cycles than a typical lift-served lesson. It became a laboratory for testing cues, tasks and progression sequences.
- Compare how different students respond to the same task
- See how balance, edge angle and pressure interact repeatedly
- Refine the order in which foundational skills are introduced
- Translate technical concepts into simple student sensations
- Test how indoor learning carries into real snow environments
- Build a curriculum through long-term observation rather than isolated lessons
HELP MORE PEOPLE LEARN
THE NEXT CHAPTER
The current vision is larger than one coach or one lesson format: help more people learn skiing and snowboarding through clearer education, connected training environments and technology-supported progression.
COACHING
High-quality personal feedback and long-term development.
EXPLORE COACHING →CAMPS
On-snow training blocks that turn preparation into mountain performance.
EXPLORE CAMPS →EDUCATION
Resources and future digital tools that help users understand progression.
EXPLORE RESOURCES →COACH DEVELOPMENT
Support for instructors and coaches who want deeper observation and teaching skill.
DEVELOP AS A COACH →